When I started with Caesars Digital we were tasked to rapidly develop a revolutionary brand campaign for Caesars Sportsbook. With the NFL season starting in just 99 days, we were asked to come up with a comprehensive look and feel that would promote immediate market recognition. Here comes our Caesar, JB Smoove, and the new goblet icon to be used on all of Caesars Sportsbook's marketing. I developed the style guide and designed the alternate circular logos for the brand. In a congested gaming market, this powerful brand made a splash, increasing brand recognition by more than 20% in just one year.