My most recent job at Caesars gave me the opportunity to design and animate a wide range of projects, from email banners to Times Square takeover campaigns. I was the design lead on all large-scale animated digital marketing. In this role, I directed my team to accomplish these diverse projects. In 2021 when we began developing the Caesars Sportsbook brand, we faced the challenge of operating within an oversaturated sportsbook market. To stand out, we injected a refreshing sense of fun into the category, resulting in huge brand growth throughout the 2021-22 football season. Our efforts were rewarded as Caesars witnessed a significant increase in unaided awareness, skyrocketing from a mere 2% to an impressive 26%, solidifying our success in creating marketing that captured audience attention.