William Hill Sportsbook
When I Initially started with William Hill I was the lone graphic designer, I worked tirelessly to establish and shape the brand's visual identity. Through my dedication and expertise, I helped to build a team that became the in-house creative agency. During my time with the company, I helped evolve the company's marketing identity, refining its visual language, and effectively communicating its core values. I did this by building a comprehensive brand guideline, ensuring visual consistency and cohesion. In 2021, Caesars Entertainment was acquired William Hill making me an employee of Caesars Sportsbook. This transition brought new opportunities to develop creative with large marketing budgets.
AGENCY:
William Hill (in-house)
YEAR:
2019-21
ROLE:
Senior Designer
DUTIES:
Design, Art Direction
CBS SPORTS User EXPERIENCE
Working directly with CBS sports provided me with the opportunity to engage in a collaborative process and come up with mutually beneficial ad integration strategies. I worked closely with the product team to develop a user experience for sports bettors from CBS Sports to the William Hill app to place their bets.
Shaping Visual Identity and Marketing Materials
I played a pivotal role in establishing and shaping the brand's visual identity and marketing materials. Through careful research, creative exploration, and collaboration with stakeholders, I helped develop a cohesive and compelling visual language that captured the essence of the brand.
NASCAR WRAP DESIGN
I had the pleasure to design a car wrap for Landon Cassill's NASCAR. The challenge was to come up with a design that captures Landon's racing spirit while also incorporating William Hill’s branding
FEATURED WORK
